Joking about violence against women in order to sell gum
I noticed this ad a while ago, and the fact that it has apparently been up for a while is puzzling. I don't think that you need to have a degree in gender studies, or consider yourself to be "politically correct" to find this really, really offensive. I don't even know what the possibly non-offensive take on this ad could be.
I went on to the website (so, I guess the ad is effective?), and kind of expected that maybe there would be some sort of explanation as to why I should lighten up and "get" the ad. But no, they want me to sign up in order to upload my own video to the site.
posted by stagflation @ 12:36 PM
2 Comments:
Excel: consider yourself boycotted. I mean grrlcotted. No possible irony or humour there, and not a desired result of boyfriends or gum. WTF??
Lizzie suggested it was actually aimed at a boy who might be flirting with a girl, and I guess that is the non-offensive implication of the ad. But the fact remains, it definitely isn't a leap to get the implication of "abuse" from the ad.
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